How did Product Madness retain 12% more high-value users with retargeting?

“Our initial campaign focus was ROAS, but we decided to switch over to measuring incrementality which we feel shows the real value of retargeting. Adikteev made this change possible thanks to their versatility and custom approach. They were able to help us change directions while still maintaining campaign performance.

Krisztina Simon / Retargeting Lead @ Product Madness

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