I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

December 1, 2022

UA Masterclass: Everything App Marketers need to know

By Margot Miller · 1 minute read

Watch our masterclass with Pocket Gamer and find out how you can improve your UA campaigns for maximum success.

The last year has been a whirlwind for app marketers. A giant boost in online activity and uncertainty over iOS revenue has already left a huge impact on ROAS and the landscape of UA campaigns.

Watch our free masterclass hosted by Pocket Gamer and learn practical tips to make the best of your UA campaigns. Our mobile experts,

Hagop Hagopian, CEO of Appvertiser
Alexei Chemenda, CRO & MD USA at Adikteev
Brett Orlanski, SVP Bango Marketplace
Hannah Parvaz, Head of Marketing at Uptime.

Sat down to discuss:

How to acquire better quality, high LTV users
How to unlock post-install user behavior to create a robust UA strategy
New monetization opportunities for marketers resulting from iOS 14.5 tracking changes
How to apply purchase behavior targeting techniques to increase ROAS

Watch the masterclass:

Pcket Gamer.Biz presents Webinar: UA Masterclass for App Marketers, Thursday, 1 July 10AM PDT / 6PM UK, with Hagop Hagopian (appvertiser), Alexei Chemenda (Adikteev), Brett Orlanski (Bango), Hannah Parvaz (Uptime)