Over time, many app users may become inactive, which severely limits your app's earning potential. If your app has a large number of existing users, it is more cost-effective to retarget those users, rather than acquiring new ones.
We host our own Demand Side Platform (DSP), a technology we developed in-house, to facilitate retargeting through Real Time Bidding (RTB). Using this platform we are able to set up and customize retargeting campaigns in real time, as our focus lies on optimization of ROI for our clients.
Communicate with inactive users effectively thanks to our advanced targeting capabilities, allowing you to show users bespoke ads.